![]() Much like storytelling, sharing something personal in an introduction can pique a visitor’s curiosity. Heather Murphy, Why It Seems Like Everyone Is Always Angry With You 4 Why can’t I ever win with you? I see it in your face. Why do you look so angry? This article hasn’t even begun and already you disapprove. (You’re welcome! Don’t worry he’s friendly.) The same psychological tactic can work in writing an introduction. When you tell someone “Whatever you do, don’t think of a purple gorilla!” the first thing they do is think of a purple gorilla. Consider the problems your reader might have that caused them to seek out your post, then begin with a brief relatable story to engage their attention. Here’s a tip: Even how-to articles can benefit from the storytelling technique. In the summer of 2015, Stan Transkiy was 16 years into a life sentence, and he had finally found a way to occupy his time. Hook the visitor in with an intriguing narrative that gives a hint as to what the article is about and she’s more likely to continue reading. Right from the first sentence, I’ve told you why this article matters, which is a powerful way to compel someone to read on. In the intro to this article, I smacked you in the face with a statistic: If you don’t capture a reader’s attention within fifteen seconds, 55 percent will surf on to something else. RELATED: 3 Ways to Master the Power of Empathy In Your Writing 1Īnswer the question “Why should I read this?” Here are a few tactics and introduction examples to help you accomplish that. For what reasons would someone come to read your post? Craft an intro that shows them they’ve come to the right place. The Aim of a Strong IntroductionĪlong with excellent organization, your introduction lets the visitor know that what you’ve written is of interest. Knowing how to write an introduction that hooks your reader is essential to overcoming that daunting statistic. If your intro doesn’t draw him in, he’s likely to become one of the 55 percent of visitors who read your post for fifteen seconds or less and then navigate away. It’s been downloaded more than 430 million times and led to more than 60 billion matches.You have fifteen seconds to snag your reader’s attention. Available in 190 countries and 40+ languages, Tinder is the highest grossing non-gaming app globally. Tinder was introduced on a college campus in 2012 and is the world’s most popular app for meeting new people. And - as always - if the instantaneous vibe check is right, members have the opportunity to continue their conversations via video chat. Vibes will be rolling out globally in late May. “This is the first of many things we’re creating for the Tinder community this year so they can show off more of their personalities on the app.” We built Vibes to help make profiles as dynamic as our members while giving them more to match on along the way,” said Udi Milo, VP of Product at Tinder. “Your Tinder profile should be an authentic representation of yourself, and that often changes as you explore who you are, what you want and what’s happening around you. ![]() So each event will only last 48 hours - but Vibes aren’t a one-time-only event. Vibes move quickly - and are at their best when everyone is vibing together.When members who are participating in the current Vibes match, they’ll see each other’s Vibes within the chat window and can start the conversation with more context.Vibes will be displayed on member profiles for 72 hours.Participants answer a series of questions - from personality traits to pop culture - to give potential matches more insights into whether they’ll … vibe.Members are alerted when Vibes has started in their area via push notification - or when they open the app.Even better, Vibes has already led to more Likes and matches across the board***. Early tests show that members don’t just vibe once: on average, members are coming back again and again. This new experience builds on in-app events like Swipe Night, where more than 13 million members came together last fall to participate in a shared storyline, and Swipe Surge, which lets people know that Tinder is on fire and helps members spark 25+ percent more matches** on average. Today, Tinder is rolling out Vibes, an in-app event that gives members a new way to express their opinions on everything from whether it’s normal to wear socks in bed to what’s happening in pop culture. In 2020, Gen Z unapologetically showed off what mattered to them, updating their Tinder bios 3X more often* to share more about themselves and find people that passed their vibe check. LOS ANGELES, - You know what a vibe is: that feeling about someone that hits instantly after they reveal they’re a Scorpio rising or have a plan to get vaccinated.
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